Professional LinkedIn headlines are one of the most important elements of your profile. A recent study found that people spend an average of 8 seconds on business/company profiles, and at first glance, they will only read about 14% of the content on your page. This means you have less than a minute to make a good impression with a potential client or employee.
What headline will you use? Do you want them looking deeper into your profile? Or do you want them to click away from LinkedIn because they were unable to find what they need? Your choice!
LinkedIn Headlines can be tricky – sometimes it’s hard to know what words should go in there, but if done correctly it can have a huge impact on how many views and connections for that specific post, company, or person.
Why Do You Need a Professional LinkedIn Profile?
Your LinkedIn headline can make or break the success of your profile. A catchy, clever, and engaging headline will help you stand out among all the other profiles. While it may seem like a small detail, headlines are an important factor in how people find and connect with professionals on LinkedIn. As I mentioned earlier, they will also influence whether someone decides to follow up with you after reading your post.
With LinkedIn’s new update, it is more important than ever to have a strong headline that grabs the audience’s attention. This is because when people go to their homepage on LinkedIn they see headlines from all of the posts and articles in their feed. With this change, you are less likely to be able to scroll through your feed without encountering at least one post or article with an eye-catching headline. If you want your content seen by as many people as possible then having a strong headline will make sure that happens!
What makes a good professional LinkedIn headline?
So what is the secret to creating a perfect headline?
For starters, “proper” capitalization (e.g., New York Times) helps catch someone’s eye; so does including numbers (e.g., “10 Tips
2) Be succinct: The first word should be “I” or “we.” Don’t use pronouns like “you” because they don’t engage readers as much. Limit it to 10 words max so people want more information about who you are and what you do.
3) Use relevant keywords