Introduction to SEO and Keywords


Whether your clients are offline or online businesses, they all have one thing in common…

They want more potential customers to find them.

Having a website and publishing content online in various places is a central factor in attracting prospects… if it shows up in search results.

And marketers who know how to apply Search Engine Optimization (SEO) tactics effectively are the ones who show up at the top of the list.

SEO may seem like a tech geek’s well-hidden secrets for many of your clients. They’re often confused and frustrated by all the terminology.

Fortunately, you can demystify SEO for your clients with the Introduction to SEO and Keywords.

By showing them the basic tactics to follow if they want to be found for specific search terms, you’ll be helping your clients get in front of more and more prospective customers. They’ll see you as a valuable resource they can turn to for advice… and they’ll be coming back to you for more.


Here’s what is in Introduction to SEO and Keywords:

There are 5 main chapters in the course book, as well as an introduction and conclusion, which can all be easily adapted to an email series or other format:

  • Introduction 
  • Module 1 – How Search Engines Work 
  • Module 2 – Why SEO is Necessary
  • Module 3 – Designing Your Content with Search Engines in Mind
  • Module 4 – How to Perform Keyword Research to Find the ‘Right’ Keywords for Your Content
  • Module 5 – Measuring and Tracking Your Efforts
  • Conclusion 

And to teach the program above, here’s exactly what you’ll get in the Getting Started with Introduction to SEO and Keywords package:

  • Introduction to SEO and Keywords Course Book (7227 words, 36 pages), which gives your clients all the information they need for doing basic search engine optimization for all their content, regardless of their current expertise (a $77 value)
  • Action Guide, a set of worksheets which you can use alongside the activities outlined in the book, so your clients can take action and get results (a $27 value)
  • SEO Publishing Checklist, which lists the key tasks for optimizing web content, so your customers have a step-by-step guide to follow when they’re creating content (a $27 value)
  • Summary Cheat Sheet, which gives an outline summary of the key points from the course book, so they’ll have their own reference cheat sheet as a reminder (this is great as an overview for you too!)
  • Graphics used in the course book (.jpg & .pptx), so you can use them in additional handouts or for customers who are visual learners
  • Research Sources, so you can brush up on your own knowledge of SEO and keyword research before teaching it to others (no need to spend hours searching Google)
  • Social Media Posts with tips about SEO and keywords for sharing on any social media platform, so you can promote your work to more people
  • Instructions for using your new content, so you’ll have tons of ideas of how to repurpose everything above to create webinars, video, emails, and any other content you need

For instance, here are just some of the ways you can use Introduction to SEO and Keywords:

  • Brand it for a free giveaway to get more email subscribers on your list
  • Repurpose the Summary Checklist to create slides to run a webinar. Then follow up with paid coaching or consulting sessions
  • Customize and sell your own ecourse and follow it up with additional coaching or more in-depth training on each sub-topic.
  • Pull out sections of the content for an autoresponder series that pre-sells the entire course, all combined as a paid ebook or a course.
  • Use the Summary Checklist to create slides, and the Course Book as the basis for your script. Then create a video series for your clients, with the worksheets as downloads to accompany each video.
  • Add the content to your paid membership site as a valuable learning resource
  • Share the graphics on social media to promote the course (paid or as a lead magnet), or just to drive traffic to your site
  • Combine this course with other courses at Content Sparks to create a longer educational series or curriculum

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